Let me just start off by saying I have both yeti and rtic coolers and each have their positives and negatives. I purchased the yeti backpack at the same time as the rtic to see which I would like best. Even at double the price the yeti won by a landslide.Heres why:1. The yeti's straps are minimalistic yet strong and comfortable when you have the pack on, even when it is full. It comes with a removable abdomen strap which is great since I havent found a need for it yet, but will be glad I have it when I need it. It has a nice strong handle on top that makes it easy to move around once you take it off. The rtic on the other hand has straps EVERYWHERE except for on top! Not only are they really long and abundant but you cant even remove the abdomen strap which have a side profile so you're forced to use it. Then when you do use the strap it doesn't even go around your waist but instead your belly button, and I have had numerous people try it on to make sure its not just cause im 6'2.2. The yeti uses a molle system across the entire pack and includes 1 "connecting buckle" (idk what its called lol) that allows you to strap something down to the front. Being that I have tons of tactical gear it is easy for me to attach anything else I may need for the day right to the pack to minimalize the amount of bags I have to carry. The rtic uses classic bungee cords on the front that you can pull tight and thats its... They made sure to include the side handles like on the yeti however the top "carry handle" is atrocious and gets really annoying when trying to actually wear the backpack. Oh and dont get me started with trying to move it around inside the truck without getting it caught on every little thing....3. (The deal breaker) The yeti uses a hazmat zipper and I am 100% confident that it will never tear and will last for a very long time. It can be quite difficult to open from certain angles, but thats a good problem to have in my book. Yeti is so confident in this zipper that they just slapped a handle on the lid and the zipper takes the strain. The rtic on the other hand uses a classic black zipper with a waterproof shell that you would find on something like a snow jacket. It feels flimsy and I have read numerous reviews on all soft rtic coolers saying the zippers wear out after a year or so and I can see why. And it also shows why they made that annoying carrying handle instead of just a handle on top like the yeti.4. The material of the yeti is "puncture proof" and I am not sure if it will stop something like a knife being stabbed straight at it but I can almost guarantee that it wont get torn by any branches or rocks at a campsite or river. The inside feels very sturdy too and seems like it will last through alot of sharp ice being thrown into it. The fact that you just take it outside and hose it off to clean it is also very convenient. The rtic on the other hand feels decent on the outside, but when you look inside you its a different story. The lining on the inner walls isnt even flush with the actual material the pack is made out of so it looks more like a bag inside of a garbage can. Definitely doesnt seem like it is puncture proof and just looks sloppy overall.Conclusion:Its exactly as you'd expect it to be. Its a soft yeti cooler you can carry on your back that works very well. It does float and is basically waterproof, just don't leave it on its side or it will leak after a few hours. Don't expect it to keep ice frozen for a week like the hard coolers do, but you can rest assured that your ice will stay frozen all day when you're at the beach in direct sunlight.Overall its double the price cause its double the product in that category. I use this and my rtic54 the most so if you want the best bang for your buck get yeti soft coolers and rtic hard coolers.